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The company marks 70 years with a streamlined name and unified platform built for scale, innovation, and performance.
March 17, 2026
By: Rachel Klemovitch
Assistant Editor
Wikoff unveiled a new brand identity and corporate logo. Formally retiring “Color” from its name reflects its evolution into a broader provider of advanced technologies, performance solutions, and technical services for the graphic arts and printing industries. This announcement coincides with the company’s 70th anniversary and marks a milestone in a multiyear enterprise transformation focused on operational alignment, technology modernization, and scalable growth. The shift from Wik...
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